Author: Jack
POSTED ON 07 Jan 2019

Perception Vs Reality – The Problem With the Lexus LFA

Perception – the way in which something is regarded, understood, or interpreted regardless of facts. The Lexus LFA was launched back in 2010 and was to be a global icon for the Lexus brand. Buyers would be chosen by Lexus in the second quarter of 2010 and only 500 LFA were to ever be made.

The star of course being a rev happy 4.8L V10 engine made in collaboration with Yamaha. Lexus spared no expenses in making the V10 using a combination of aluminium, magnesium, and titanium to make the 1LR-GUE smaller than most V8s, and had a weight penalty similar to a V6.

Producing around 550 bhp @8,700 rpm, the V10 revved so hard and so quickly that an LCD tachometer had to be fitted simply due to the fact that an analog fixture couldn’t keep up. It even broke the world record for the fastest production engine revving to its redline (which is all the way at 9,000) in 2012.

Countless motor journalist praised to LFA for performing so damn well in every aspect they threw at it – well except for the price. The LFA by no means was going to be a inexpensive supercar, and having a base price of $375,000 USD put it against the Ferraris, the Aston Martins, the Lamborghinis, the Porsches, etc.

And this is where the perception of Lexus, became the downfall of the LFA for you see, when was the last time you thought about combining the words “supercar”and “Lexus” in your mind? Better yet, if you had a budget of lets say $500,000 (dealer markups at the time were ludicrous), would you really spend it on a “Lexus”? Probably not.

It didn’t matter that the LFA was more advance than most of its competition at the time, and had an engine that dreams are made of – seriously, listen to this thing!

If you had the money, you more likely going to buy a Ferrari or a Lamborghini based on the perception alone of those companies. Want further proof? There are still eight, brand new LFA’s that have never been sold in the US. To make matters worse, Lexus apparently lost money on each one that was made.

Makes you wonder why Lexus decided to make the supercar in the first place if they knew that their perception was never a supercar manufacture. The cost alone was always going to make the LFA a hard sell but Lexus went ahead anyways. Perhaps if they had debut the LFA now as it seems that everyone is creating supercars that costs absurd amount of money, people would have had a better chance digesting the high price tag.

Or perhaps even less would be sold now because at the end of the day- the LFA is still a Lexus .