Author: Jack
POSTED ON 21 Oct 2018

Are Motor Shows Still Relevant?

With the Paris Motor Show finishing up last week, I began to notice recurring theme began to appear among enthusiast across the globe – who really cares?

Without dating myself too much, I can recall the excitement of going to Motor Shows as a child to see what future concept and new production cars were coming.

Walking through the event halls, listening to lectures describing the latest and cutting edge technology being used, getting a chance to sit in the cars and overall fantasizing about owning one (or multiple cars). Motor Shows were simply a magical experience.

Of course, this was all before the invention of Facebook or Instagram. Hell, even smart phones weren’t around and if you wanted to talk to someone via the computer, you had better make sure no one needed to make a phone call for the next hour or so. So part of the shows magic was it was really one of the best way for manufacturers to reveal their product. That’s no longer the case.

Thanks to the advancements of the internet and SNS, OEM companies have their own website and SNS site to reveal information about their upcoming products and have the ability to reach millions of people. Of course the big shows still reach millions of people as well, but OEM companies have to really rely on the journalist present to cover their product. If no one covers their car, they might as well have not been there. This leads to the second problem – costs.

The cost of renting a booth space, sending a team, and logistics of shipping a car around the world is nothing to laugh out.

So we have enormous costs, logistics challenges, deadlines, and ‘unpredictable’ coverage from journalists. Or – you use your own social networking platform to reveal your car on your own terms, with all the known variables under your control. It’s no wonder Aston Martin, Alfa Romeo, Bentley, Ford, Lamborghini, McLaren, Mazda, Rolls-Royce, Volvo.. ok you get the point. More and more manufacturers are refraining from attending shows like the Paris Motor Shows.

So back to the original question at hand – who still cares about Motor Shows? I know I still look forward to seeing them live and online, but what about you?